Logospotter Review

Posted Thu 12th May 2011

Bournemouth University

Reminds me of an American college with it’s confident and bold lettering, and the choice to eschew the traditional shields and crests in favour of strong graphic device. An intriguing contrast between the very direct ‘B’ and the more involved and maze-like pattern. A pattern that made the Moscow Olympic logo spring to mind up as an association.

Moscow Olympic Logo

The decision to keep it simply a typographic solution then lends itself (maybe even requires) a variety of ideas and approaches. Some examples are given by the agency that worked on the brand - Radley Yeldar

Tagged : English , University Alliance , South West , Uppercase , Sans-serif

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