With a solid base underpinned by authority and heritage, they can be free to express their creativity and innovative nature.
From the development of the existing brand that has been undertaken by Neville Brody’s research studios(Courtesy of the Web Archive)
The rollout of the new brand hasn’t made it to the main site at the time of writing, but the changes aren’t huge. With such a big reputation the RCA doesn’t need to try too hard with it’s identity, instead using it’s visual capital simply. A nicely drawn crest and some modern serifs is a pretty neutral understated treatmment that says ‘we are the Royal College, and we don’t need to shout about it’.