Logospotter Review

Posted Wed 7th Jul 2010 Updated Wed 20th Aug 2015 approx. 1 min read

University of Salford

salford logo


Clear, no nonsense but not without some subtlety.

Changing from the animal based, slightly ‘bankish’ previous logo to a more direct and simply stated proposition. Aside from what seems a controversial association with Manchester, provoking some none too flattering coverage, the logo is plain but works well.

Nicely balanced with the different weights and colours providing a simple hierachy.

I couldn’t work out the clean sans serif that is used, but the condensed and slightly square letterforms make for a compact and bold overall device. Whilst looking for the typeface, I came across the the marvellous Salford Type Foundry

Old Logo

Tidying up exercise on Salford’s roundel described in the corporate guidelines. The supporting text around the Lion in a pose called rampant has been made bolder, larger and simpler, whilst also removing some ornamentation. Like the simplicity of just one lion. A strong character in a dynamic pose free of distractions alludes to the history suggested by a coat of arms, without labouring the point. The circular shape is a strong mark when done with simply and with confidence. Was reminded me of the Midland Bank Griffin

The wordmark is in sentence case and set in Frutiger, which adds a light touch to the overall mark. Also nice to see the university happy to be have a less formal feel rather than the more common uppercase.

A calming and fresh choice of green for the wordmark, contrasting nicely with the burgundy of the lion.

Tagged : English , Sans-serif , Brand Guidelines , University Alliance , North West , Red , Typographic , The Northern Consortium (NCUK)

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