Clear, no nonsense but not without some subtlety.
Changing from the animal based, slightly ‘bankish’ previous logo to a more direct and simply stated proposition. Aside from what seems a controversial association with Manchester, provoking some none too flattering coverage, the logo is plain but works well.
Nicely balanced with the different weights and colours providing a simple hierachy.
I couldn’t work out the clean sans serif that is used, but the condensed and slightly square letterforms make for a compact and bold overall device. Whilst looking for the typeface, I came across the the marvellous Salford Type Foundry
Tidying up exercise on Salford’s roundel described in the corporate guidelines. The supporting text around the Lion in a pose called rampant has been made bolder, larger and simpler, whilst also removing some ornamentation. Like the simplicity of just one lion. A strong character in a dynamic pose free of distractions alludes to the history suggested by a coat of arms, without labouring the point. The circular shape is a strong mark when done with simply and with confidence. Was reminded me of the Midland Bank Griffin
The wordmark is in sentence case and set in Frutiger, which adds a light touch to the overall mark. Also nice to see the university happy to be have a less formal feel rather than the more common uppercase.
A calming and fresh choice of green for the wordmark, contrasting nicely with the burgundy of the lion.