The previous logo was conceptual with a rather large C, and this new one is a much nicer marl altogether. I really like it’s simplicity and think the explanation from Split’s case study isn’t a stretch - it does complete and distrupt.
I like it a lot.
Called a Sound Signature, I like that this weird, abstract shape has a provenance, but I’m not sure how practical it might be. The choice of a condensed typeface is a pleasant enough, and modern in a rather generic way, but does feel a little like an afterthought compared to the image.