unilogos Review
Posted Sun 3rd Jul 2016
London School of Economics
![lse logo](/images/unilogos/lse.gif)
Clever approach to an unwieldy institution name, using the abbreviation that everyone uses, and the full text alongside. The use of a smaller red square suggests that the full text has been pulled out like a still from a motion graphic in a nice counterpoint of the larger square.
In the larger square there’s a lovely balance of the curvy ‘s’ sandwiched by the squarer letters. It all hangs together as a good solution to a tricky problem.
Tagged : London , Russell Group , Red , Sans-serif , Uppercase
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