Uni Logo Review

Posted Sun 3rd Jul 2016

London School of Economics

Clever approach to an unwieldy institution name, using the abbreviation that everyone uses, and the full text alongside. The use of a smaller red square suggests that the full text has been pulled out like a still from a motion graphic in a nice counterpoint of the larger square.

In the larger square there’s a lovely balance of the curvy ‘s’ sandwiched by the squarer letters. It all hangs together as a good solution to a tricky problem.

Tagged : London , Russell Group , Red , Sans-serif , Uppercase

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