unilogos Review

Posted Sun 30th Aug 2015

The Royal Veterinary College

rvc logo

Clearly spelling out the University’s specialism highlighted in clear, bold Helvetica the most curious aspect is why the initials are turned 90 degrees counter-clockwise. Looking like a variant of Avant Garde it isn’t made any more interesting by the change in orientation, and I wonder why they eschewed the possibilities (if a little cliched) of some animal motif.

Tagged : London , Purple , Typographic , Sans-serif

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